Month: April 2022

The most common route for most people to take after graduation from college is to look for a job. Very few people make up their minds from the onset to go into business for themselves. Majority shy away from business for many varied reasons even though it never occurs to them that paid employment is…

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Anatomy of a business failure “So what’s your unique selling proposition?” I asked Janet, an acquaintance of mine. “What do you mean by USP?” was the puzzled reply I got from Janet. Janet was at this stage giving me the-deer-in-the-headlight look. “You see every business offline and online must have a USP or unique selling…

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